Get More Clients, Part 4: Create a Client-Attracting Business Card
I hope you had some fun with creating your elevator pitch, and you are ready to move on to the next piece of the client-attracting puzzle…
Today let’s tackle an easier – but very crucial – piece of puzzle: your business card.
And, yes, yes, you are right! If you plan to get your clients nationally and internationally, you do not need a business card, But…!
- keep in mind that most coaches get their first clients locally
- one of the most effective ways to generate coaching (or consulting) clients is through face-to-face meeting – and we’ll talk about Power-Networking a little later, and How to generate lots of quality leads and paying clients through networking
- trust me, you’ll meet people all the time who’ll want your business card, and you want to be ready, and ready with a great business card, not just a piece of paper with your name on it
So with that said, let’s get down to business! 🙂
10 Tips to Creating a Lead-Generating & Client-Attracting Business Card
(My source: www.VistaPrint.com – not an affiliate link 🙂 )
Let’s explore today something simple, yet a great prospect attraction strategy. It is something that you can take action on today and start seeing results in days from now. If you use this tool right, it is up to your “conversion strategy” on how many of the prospects you attract will convert into paying clients.
I’m sure by now you have a business card (and if you don’t, that’s good for you, at least you can start with a great business card right from the start); just make sure that your business card is more than a piece of paper with your name and other business info on it – make sure that it’s also a Lead-Generation Tool & a Client-Attraction Magnet?
Here are some tips to creating great Client-Attraction Business Cards:
1. Do NOT print your own business card, unless you are a pro
2. Your business card is often a reflection of your professionalism – make sure it screams “I’m a professional”
3. Print your business card on a harder stock (not soft paper stock), and choose the semi-gloss option (or gloss)
4. Use a slogan on the top left, top right, or under your name that is niche-related, such as “Your Conflict-Buster Coach”; “Stress no more!”; “Life-Balance is Only a Call Away…”
5. People do business with people they know, like, and trust… To accomplish part of this, make sure to put a picture on your business card. Having a picture on your business card accomplishes several things, one of the most important being that people will remember you easier even months after you met
6. Let your card address the WIFM of the prospect (What’s In It For Me?) – Design the card in a way that your niche shows more prominently than your name. You want the prospects eyes to see your niche first, which ideally will start the discussion in the right direction (as opposed to having your name out prominently and your niche somewhere in small print – they’ll look for your name on the card anyway, but not necessarily for additional information)
7. Don’t use a PO Box as your address (on your card or on your website!). If possible, use instead a UPS store box address. Personally I do not feel comfortable sharing with the world where I live, so for years (before affording to rent an office) I used a “fancy” address, such as “330 Robert Smalls Parkway, Suite 24” – sounded like I was renting a cool office, when in fact I was only renting a $49 per 6-months box at the UPS store. (
8. Make sure your email address and phone # are on your business card; and if you have an 800 number, put that there too, it makes you look more like a real business. (get an 800# at no cost at http://www.powernetglobal.com – I’ve been using them since ’04; they only charge for the minutes used – my bill has never been higher than $20 and most often it’s under $10)
9. DO NOT LEAVE UNUSED “REAL ESTATE” ON YOUR CARD!!! That is, don’t leave the back of the card blank! In fact, when used properly, the back of your card can be one of your most effective prospect attraction “tool.” Put your irresistible offer on the back of your card, such as “Put Some Magic in Your Relationships! Go to www.CommunicationSkillsMagic.com to download the first chapters of my book! Or… ”l “Feeling Stressed and Overwhelmed? Go to www.MyIrresistibleOffer.com to get your 7-Day Transformation eCourse” MAKE YOUR OFFER IRRESISTABLE!!! When your ideal client sees that offer, they should light up and say (or think) “This is exactly what I need!”
10. Capitalize the first letter of each word in your domain names whenever you put them on stationery or in your web copy. For example, www.YourSuccessChecklists.com, www.CommunicationSkillsMagic.com – it is much easier to read and it stands out more.
Here is one of my business cards I used for about 6 years – yes, after helping 100+ clients create their business cards, in the past 3 years, now I could definitely improve this one too; but it was much better than just a plain traditional card… and it definitely helped me generate 100s of leads and helped me open doors to many paid speaking gigs and coaching clients.
Got questions about any of the above? Simply hit reply, and shoot…!
I’ll give you 2 or 3 days to create yoru clien-attacting business card, then we’ll talk about another great client-attraction strategy – one that anyone can easily implement with minimal effort…
If you already have a business card that is as powerful – or more powerful – like the one described above, and you want to jump ahead, remember you can always access our whole arsenal of tutorials and resources at http://myclientattractionacademy.com/our-courses/
All right, that’s it for today…
Now Let’s Implement this Stuff & Let’s Get Some Clients!
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