Get More Clients by Maximizing Your Resources – Part 1

Get More Clients by Maximizing Your ResourcesThe next series of posts will cover how to take maximizing resources and multiply them for even bigger results.

In this first of the four part series we’ll cover:

  1. Finding & Attracting New Clients
  2. Bring ‘Em Out of the Woodwork
  3. Re-engage Existing “Dormant” Clients

Finding & Attracting New Clients

Finding and securing new clients can be exhausting and expensive. Instead develop great (informal joint-venture type) relationships with other companies to help you find new clients. Find solid companies – or professionals – with secure, positive relationships with their customers/clients. Also, ensure that their products or services are not directly competitive with yours.

Contact prospective partner companies and talk with them about helping promote your products or services to their clients. Always offer them a commission on the sales that come from their client lists.

Make sure to include these key points in your proposal:

  • Ensure that your products/services don’t compete with theirs
  • The partnership will not take away from their current or future sales
  • The partnership will increase their profits
  • They won’t have to do nor spend anything on the partnership
  • You will produce all needed marketing materials
  • You will offer an unconditional guarantee on all products/services

Bring ‘Em Out of the Woodwork

If you take the time to put together a solid referral system you’ll draw new customers/clients out of the woodwork through everyone you already know. You can start doing this through first showing all your current clients how much you care about them.

Then show them how your products/services can significantly improve their lives or businesses. If you can do this consistently, they will naturally and comfortably bring new referrals right to you…. Especially if you ask for those referrals J

Re-engage Existing “Dormant” Clients

One of the best ways to rejuvenate business is to find your stray clients and offer them something amazing. First you need to understand why they strayed and are no longer purchasing from you. There are generally three reasons why customers/clients leave. They are:

  1. Unrelated causes that have nothing to do with you
  2. A problem with their last purchase
  3. No longer benefit from your products/services

The best way to bring these clients back is to simply contact them. If you don’t make the first move, chances are they’ll never come back. Email is great; but a phone call is even greater and is a great way to deepen your relationship with that client.

Talk openly with your stray clients. Let them know you noticed they were no longer working with you and that you’d like to talk with them about their experiences with you and how you can improve things to work together again. Take the time to validate their past decisions and progress, and paint a mental picture of how going forward with you will benefit them.

This wraps up the first three areas on how to multiply your maximized resources. If you need help working on any of these ideas or processes, take a FREE test drive of our Marketing & Client Attraction Tutorials; or work with an experienced business coach.

Next time we’ll talk about the next three areas of multiplying your resources. They include: Olympic-Size Sales Staff, Open Sea Fishing and Call for Back-Up.

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