What Does Lingerie Have In Common With Great Headlines?

Lingerie & Great Headlines By: Lina Penalosa Everything. Still don’t see it? Let me connect the dots for you. Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, your head snaps to the right, your swift stride […]

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Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS

by Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important […]

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Big Lessons From 30 Years’ Freelance Copywriting:HOW TO WIND UP WITH COPY THAT REALLY SELLS

By Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and the internet. Here are a few of the most important […]

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