By: Lina Penalosa
Still don’t see it? Let me connect the dots for you.
Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, your head snaps to the right, your swift stride slams into a slow-motion vortex and your eyeballs stare, riveted to the scantily clad mannequins in Victoria Secret’s window.
Laugh if you like, but you know it’s true. There isn’t a man or woman alive who DOESN’T look twice at slinky slips and risqué lingerie when so strategically staged.
So what do great headlines have in common with lingerie? Three things.
- They get your attention.
- They stop you in your tracks.
- They make you want to know more.
That’s the theoretical explanation. Here’s the practical one broken down by “Rules,” “Key Words,” “Examples,” and “Formulas”…
- Immediately, succinctly and clearly answer the only question prospects care about, “What’s in it for me?”
- If you have news, such as a new product or new way to use an old product, play it up BIG in your headline.
- Avoid curiosity-based headlines. Curiosity is great when used with either option listed above, but it can’t get the job done all by its little lonesome.
- Try to communicate that your solution is a quicker or easier way to get what the prospect wants.
- Your headline is a hook, not a fishing rod. Don’t ask it to do more than its job.
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1. What Do _(your product or service)__ And __(unexpected comparison)__ Have In Common?
2. Who Ever Heard Of __(unexpected something)_ From A __(your product or service)_?
3. The Truth (“solve a problem” or “get a result”).
4. What Every __(your audience)__ Should Know About __(your product or service)_.
5. How To Skyrocket Your __(benefit)__.
6. Which Of These _(area of concern)_ Mistakes Will You Make?
7. The Top __(X #)_ Mistakes _(your audience)_ Make.
8. To The _(your audience)_ Who Will Settle For Nothing Less Than The __(benefit)__.
9. How To Prevent __(pain)__.
10. All __(subject of article) Are Not Created Equal
11. If _______, then _______.
12. The Hidden Fortune In Your __(unusual place)__.
There you have it. A down and dirty synopsis of:
- What a headline should do
- What words will have the greatest impact in your headlines
- What a great headline looks like
- Easy formulas for creating your own profit producing headlines
To your success,
The Write Solution
P.S. To sign up for “Copy Champ,” a FREE bi-weekly e-zine for business owners who want simple, easy-to-follow tips for creating marketing copy using the Gary Halbert, Dan Kennedy copywriting formula, please send an e-mail to: firstname.lastname@example.org or leave a message at 757-377-1244.
P.P.S. What others are saying about Lina Penalosa and The Write Solution…
“I’ve used Lina on several occasions to create my own revenue-producing sales letters and couldn’t be happier. She takes care of all the grunt-work, works quickly, produces fantastic copy that sells my products and requires very little from me in the process. I can’t begin to imagine how much time and money her services have saved me!”
–Lee Milteer, International Business Coach and Speaker
“If you want someone who gets the Dan Kennedy-style of copywriting and creating long sales letter, Lina is the writer you want. She does more than take care of the interviewing, testimonial gathering, layout, color scheme, photo placement and of course the writing. She’ll save you a small fortune…not to mention your sanity. Her prices are more than reasonable and when I add up the cost of doing it myself—well, let’s just say I’ve saved thousands of dollars on each project!”
–Stephen Oliver, Martial Arts Marketing Expert and Owner of Mile High Karate Schools Denver, Colorado
“Lina is one of the best creative talents I’ve worked with. She has a no-nonsense attitude and never makes excuses. She just gets the work done and quickly. There’s no hand-holding or baby-sitting required. I ask for something. I pay for it. I get it. Her approach is thoughtful and organized and once I’ve assigned something to her, I can forget about it and move on to the next item on my to-do list.”
–Ernesto Fernandez, Doctor of Oriental Medicine, Acupuncture Physician, Licensed Mental Health Counselor