Category Archive: Publicity & PR

Nov 13

How to Write a Press Release that Gets Noticed

Watch Dave how he learns to write an effective press release… And hang in there, don’t let Dave’s “enthusiasm” distract you – focus on the expert’s advice: 
 
How to make a press release that gets noticed from marc gordon on Vimeo.

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Jul 10

Media Relations Tips for Landing a Television Placement

Media Relations Tips for Landing a Television Placement

By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. …

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Jul 10

Media Relations Tips for Landing a Television Placement

By L. Drew Gerber Landing a television interview is an exciting achievement for anyone doing his or her own PR. Many times people believe landing a segment is out of their grasp or they don’t know how to go about getting this type of coverage. …

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Jul 02

Media Training Tips to Deliver a Knockout Interview

  By L. Drew Gerber   Giving a media interview is like going on a first date: It will lay the groundwork for your relationship with the journalist interviewing you and make you attractive for future interviews with other media. You’ve caught their attention. Now …

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Jun 23

Big PR For Your Small Business

By L. Drew Gerber When it comes to small businesses, PR is in everything you do. If you’re interacting with the public then you’re doing PR. How you answer the phone, how you respond to emails, the design and message of your website, your advertising …

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Jun 23

How to Pitch the (Seemingly Unresponsive) Media

By L. Drew Gerber       The biggest difference between pitching the media and pitching to a Major League slugger is that the Major League slugger will hit your bad pitches out of the park. When pitching the media, you have to throw perfect pitches …

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Jun 23

PR To The People – Tips for Marketing and Branding Yourself

By L. Drew Gerber Whether you are looking for a job, thinking of starting your own business or even steadily working for someone else, this is a good time to start marketing and branding yourself. Companies have long known the importance of making a name …

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