Lingerie & Great HeadlinesBy: Lina Penalosa Everything. Still don’t see it? Let me connect the dots for you. Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, …
Category Archive: Copy Writing
Sep 16
The #1 Thing You Must Do Before You Write A Word Of Sales Copy…Identify Your Ideal Client
By: Lina Penalosa “If we don’t change the direction we’re going, we’re likely to end up where we’re headed.” Ancient Chinese Proverb When you read the title of this article, how many nanoseconds did it take for you to start thinking… There’s no such thing …
Jul 26
Using Personality in Your Copy
by Jim Palmer – the Newsletter Guru One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with …
Jul 03
Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS
by Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and …
Jun 22
Big Lessons From 30 Years’ Freelance Copywriting:HOW TO WIND UP WITH COPY THAT REALLY SELLS
by Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV …


