Category Archive: Copy Writing

Sep 21

What Does Lingerie Have In Common With Great Headlines?

Lingerie & Great HeadlinesBy:  Lina Penalosa Everything. Still don’t see it? Let me connect the dots for you. Imagine walking through your local mall. You’re on a mission and come Hades or high water you’re gonna accomplish it……..when through no conscious decision of your own, …

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Sep 16

The #1 Thing You Must Do Before You Write A Word Of Sales Copy…Identify Your Ideal Client

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By:  Lina Penalosa “If we don’t change the direction we’re going, we’re likely to end up where we’re headed.” Ancient Chinese Proverb When you read the title of this article, how many nanoseconds did it take for you to start thinking… There’s no such thing …

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Jul 26

Using Personality in Your Copy

    by Jim Palmer – the Newsletter Guru   One of the most effective ways to make your marketing sizzle, and to make real connections with your customers and clients, is to add your personality. The fact is, customers prefer to do business with …

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Jul 03

Big Lessons From 30 Years’ Freelance Copywriting: HOW TO WIND UP WITH COPY THAT REALLY SELLS

by Dan S. Kennedy I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV infomercials, and …

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Jun 22

Big Lessons From 30 Years’ Freelance Copywriting:HOW TO WIND UP WITH COPY THAT REALLY SELLS

  by Dan S. Kennedy   I got my first paid, freelance copywriting job 31 years ago. I have since written copy consuming a forest of paper, for product from the mundane to the weird and bizarre, for every media, including print ads, direct-mail, TV …

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