Guest blog post by Cindy Schulson, Attract Your Niche You’ve probably heard about the importance of having a clear niche. In fact, you might be tired of thinking about your niche. I get it. Finding your niche can be one of the biggest challenges for …
Guest blog post by Cindy Schulson, Attract Your Niche
Finding your niche can be one of the biggest challenges for many solopreneurs.
But having a clear niche is critical for your success. Here are some of the biggest benefits of a niche:
– It’s easier to become an expert, which allows you to gain more visibility and command higher fees
– You can focus your marketing to where your target market hangs out, which makes your marketing easier and more effective
– You can speak directly to what your target market is looking for, which means more sales
– It’s so much easier to get referrals because people know who you help and what you help them with
– You can build a targeted list of your raving fans
– You’ll attract more joint venture partners – people who serve the same target market but offer a complementary solution
– If you want to earn more leveraged income (one of my favorite things to help clients do:) you absolutely must have a clear niche. If you help everyone with everything, you don’t stand a chance of filling your programs or selling many products.
If you’re struggling to do any of those things – build a targeted list, sell your services, command higher fees, get more referral, attract joint venture partners, earn leveraged income – then I’m willing to bet that the lack of a clear niche is part of the problem.
So let’s do this. Let’s have a quick reality check to see if your niche (or lack thereof) is the root cause of your problems.
1. You don’t know what separates you from everyone else who does the same kind of thing
2. When you describe who you help you can only describe them in broad demographic terms, (e.g. boomer women, parents) or broad descriptions (e.g. people who are going through a transition, people who want to reduce their stress)
3. You don’t get referrals because people don’t know who you help or what you help them with
4. You want to earn leveraged income through programs (e.g. group coaching, membership program, home study programs) but because you help everyone with everything you don’t have enough people to sell them to
5. You take on clients who aren’t your favorite and don’t allow you to do your best work
6. You don’t know where your ideal clients hang out and how to reach them
7. Your list is small, not targeted and non-responsive. They don’t buy your programs or even sign up for your free stuff, like webinars and strategy sessions.
8. You struggle to write content for your website and blog
9. You can’t clearly and easily explain what you do
10. You’re investing a lot of time, energy and money but have nothing to show for it – no clients, no sales and no fun!
If you answered “yes” to 7 or more of these questions, then chances are your niche is the root cause of your problems.
I’ve been helping coaches, consultants and other solopreneurs discover their ideal niche for going on 4 years. And I understand that finding your niche can be frustrating, overwhelming and even mysterious. But it doesn’t have to be that way.
Join me for a free, value-packed webinar where I’ll take you on an inspiring Niche Journey that will transform your business and make marketing much easier!
Here’s a taste of what you’ll discover on this special training call:
• How to know if your niche is really the source of your problems – and what to do about it
• The exact steps you need to take to discover your niche
• The biggest mistakes most solopreneurs make when it comes to choosing a niche
• How to grow and refine your niche so you can earn more income and help more people
• And much more!
Just go towww.your-niche-journey.successprinciples101.com to reserve your spot! I look forward to seeing you there.
With the economy in its current state, many businesses find themselves with surplus products or surplus capacity of services but struggling where to find clients. And regardless of the state of the economy, beginner businesses are always hungry for their first client… and more clients… (more…)
Take Massive Action! Ok, but what type of action..?
Explore 170+ Marketing, Lead-Generation, and Client-Attraction CHECKLISTS and take Massive Action like a pro: http://www.getMoreClientsPro.com
Are you the best kept secret in the industry? Do you have a great service and/or great products, but no one knows about them?
You read all the books, attend events, and get excited – Ready for Action! “Today I’ll start spreading the word and let the world know that I’m open for business…!”
We sit down in the morning and vow that “Today is the day when I’ll start making it happen – I’ll take action and start attracting more clients…” Then life happens: have to answer emails, the phone rings, try to read some of the newsletters you signed up for (gee, they are too many and it’s depressing that can’t read them all…), spend a few minutes on trying to read or watch the course you invested in…
… and the next thing you see, it’s the end of the day again and still did not get the word out… Frustration sets in after a few weeks, or months of such days… overwhelm… discouragement…
Fact is, marketing is NOT magic, but it is MAGICAL. When applied correctly, it “magically” makes things happen: the world starts seeing you and your services, and you start getting hired.
Large companies hire Marketing Professionals with Masters Degrees or outsource to expensive Marketing Firms; but as a solo professional none of these choices are in our financial reach (at least not for most of us)….
So HOW DO YOU MARKET YOUR SERVICES?
“Hope Marketing”? “Build it and they will come” type marketing?
There is an alternative, and it doesn’t have to cost you an arm and a leg – in fact, you can access all this for FREE!
What if you had a way to follow Step-by-Step the Marketing Strategies the pros use? How would if feel to be able to take MASSIVE ACTION day after day, KNOWING exactly what steps to take? Would that provide some relief? … some confidence that “yes, now I believe I can make it happen!”?
So… I won’t tease you any longer – here’s the link to 170 Marketing, Client-Attraction, and Lead-Generation strategies – all laid out Step-by-Step, including what PREREQUISITES (again, with step-by-step instructions) you need to meet before you can apply each strategy.
Not only will you get step-by-step instructions, but you can also keep track of your marketing efforts – you’ll get asked to record how many leads/prospects each strategy generated, as well as will prompt you to record how much income each strategy generated…
I know it sounds a bit grand, but truly, with the help of these step-by-step instructions you can finally promote your service like someone with a marketing degree. Does it sound hypee? Well, you can label it as such at take no action – or, instead, take it for a TEST-DRIVE, absolutely FREE, and NO CREDIT CARD NEEDED!
I’ve built this for you – take advantage of it. Take it for a test-drive, and listen to Tony Robbins – Take Massive Action Every Day! – but now you’ll be able to take massive action the right way…
Here’s that link again: http://www.getMoreClientsPro.com
Let me know if you have any questions. I can be reached at info@getMoreClientsPro.com or by phone at 877 379-3793 (Toll Free — I’m on EST time zone, keep that in mind if you do decide to give me a buzz).
* – if you would like to have provide the above service to your clients, contact me and ask me how to get your White Label, with your logo and url of choice. You can also add or take away from the strategies.
** Oh..! And sorry about some of the ALL CAP above – just wanted to make sure that if you were reading all this in a rush, you do catch the most important parts
In today’s Client-Attraction & Marketing Mastermind call, we are continuing covering some more Lead-Generation strategies:
*** At the beginning of the call we chatted about coaching & depression; and a bit on website building with wordpress, online site-builders, or through a web designer – if these topics are of no interest to you, jump to minute 13:45 to listen in to today’s top (we are using the handout at http://www.getMoreClientsPro.com/f101 – listen to the instruction on the video on how to download it – you’ll need to scroll down and click on the link under the graphic)
During this call we focused primarily on How to Attract Traffic to Your Irresistible Offer (or your website/blog)
Either in this or my last call I mentioned the benefiits of Guest Blogging. When you sign up for BloggerLinkUp. you get daily notifications in your email about who needs guest blog posts on what topics. Here’s the link to it: http://BloggerLinkUp.com/
The more places your name shows up, the more impressed anyone will be when they’ll do a search on your name AND THE MORE LINKS POINT TO YOUR WEBSITE or blog, the higher you’ll be ranked by the search engines (your goal being to come up on the 1st page for your main key words — the more sites/blogs link to your page, the more a search-engine favorite you’ll become)
I suggest spending no more than 30 minutes a day – or twice a week – on this strategy. It is a credibility booster and a search engine strategy (ok, for this 2nd reason maybe you do want to spend a little time on it in the beginning). Usually you can take one of your blog posts, article, top 10 tips, etc. and share it on others’ blogs.
— To view past Mastermind Call recordings, please Click Here: www.myClientAttractionAcademy.com/blog/playback; and for the most recent ones, click here: http://myclientattractionacademy.com/blog/category/client-attraction-strategies/client-attraction-mastermind-call-recording/
Here’s a Funny Promotional Video I got done for my http://www.getMoreClienPro.com site – check it out if you have time:
By E.G. Sebastian
Let’s explore today something simple, yet a great prospect
attraction strategy. It is something that you can take action on today
and start seeing results in days from now. If you use this tool right,
it is up to your “conversion strategy” on how many of the prospects
you attract will convert into paying clients.
I’m sure by now you have a business card (and if you don’t, that’s
good for you, at least you can start with a great business card right from the start);
however, is your business card a piece of paper with your name and
other business info on it, or is it also a Client Magnet?
Here are some tips to creating great Client-Attraction Business Cards:
1. Do NOT print your own business card, unless you are a pro
2. Your business card is often a reflection of your
professionalism – make sure it screams “I’m a professional”
3. Print your business card on a harder stock (not soft paper
stock), and choose the semi-gloss option (or gloss)
4. Use a slogan on the top left, top right, or under your name
that is niche-related, such as “Your Conflict-Buster Coach”;
“Stress no more!”; “Life-Balance is Only a Call Away…”
5. People do business with people they know, like, and trust…
To accomplish part of this, make sure to put a picture on
your business card. Having a picture on your business card
accomplishes several things, one of the most important being
that people will remember you easier even months after you
6. Design the card in a way that your niche shows more prominently
than your name. You want the prospects eyes to see your niche
first, which ideally will start the discussion in the right direction
(as opposed to having your name out prominently and your niche
somewhere in small print – they’ll look for your name on the card
anyway, but not necessarily for additional information)
7. Don’t use a PO Box as your address (on your card or on your
website!). If possible, use instead a UPS store box address. Personally
I do not feel comfortable sharing with the world where
I live, so I use a “fancy” address, such as “330 Robert Smalls
Parkway, Suite 24” – sounds like I’m renting a cool office, when
in fact I’m only renting a $49/6-months box at the UPS store. (By the way,
the law says that you need to have your physical address on your
website – the UPS store address is an acceptable alternative).
8. Make sure your email address and phone # are on your business
card; and if you have an 800 number, put that there too, it makes
you look more like a real business.
(get an 800# at no cost at
I’ve been using them since ’04; they only charge for the minutes
used – my bill has never been higher than $20 and most often
it’s under $10)
9. DO NOT LEAVE UNUSED “REAL ESTATE” ON YOUR
That is, don’t leave the back of the card blank! In fact, when used
properly, the back of your card can be one of your most
effective prospect attraction “tool.” Put your irresistible offer
on the back of your card. “Put Some Magic in Your Relationships!
Go to www.CommunicationSkillsMagic.com to download the first
chapters of my book!”l “Feeling Stressed and Overwhelmed?
Go to www.MyIrresistibleOffer.com to get your 7-Day Transformation
MAKE YOUR OFFER IRRESISTABLE!!! When your ideal
client sees that offer, they should light up and say (or think) “This
is exactly what I need!”
10. Capitalize the first letter of each word in your domain names
whenever you put them on stationery or in your web copy.
For example, www.YourSuccessChecklists.com,
– it is much easier to read and it stands out more.
Here are some pics of my coaching and speaking business cards
(and, yes, I do carry two sets of cards with me and give out whichever is
appropriate, depending on whether I hope to get a coaching client or a speaking
gig out of my networking effort):
Identify your target market/ideal client
Identify “networking” groups where you can get in front of your target market/ideal client and find out when (more…)
Wouldn’t it be nice to have a guarantee that whatever we try, we’d also succeed in… but the fact of life is that we often try, try, try, and keep failing, and many of us give up after the first failure… or after the 15th or 99th failure, often only “inches” away from succeeding. (more…)
Simon Sinek: How great leaders inspire action
A must-watch video, if you are committed to growing your business…
LinkedIn is undoubtedly on of the greatest social media platforms that can help us connect with more prospects and attract more clients. Your first priority on LinkedIn should be to create a powerful, client-attracting profile. You want to show up in the LinkedIn search results, and to accomplish that, you need to create your profile based on (more…)
With the economy in its current state, many businesses find themselves with surplus products or surplus capacity of services but struggling where to find clients. And regardless of the state of the economy, beginner businesses are always hungry for their first client… and more clients… …
Take Massive Action! Ok, but what type of action..? Explore 170+ Marketing, Lead-Generation, and Client-Attraction CHECKLISTS and take Massive Action like a pro: http://www.getMoreClientsPro.com Are you the best kept secret in the industry? Do you have a great service and/or great products, but no one …
Wanted: Sales Motivation, Youth Empowerment, Future of Business, and Future of Education Speakers! My friend Bryan Caplovitz over at SpeakerMatch had a very busy election day, yesterday! Four planners with tight turn-around times contacted him looking for speakers on a variety of topics and each …
In today’s Client-Attraction & Marketing Mastermind call, we are continuing covering some more Lead-Generation strategies: *** At the beginning of the call we chatted about coaching & depression; and a bit on website building with wordpress, online site-builders, or through a web designer – if …
One of my most favorite movies ever (I saw it online on www.Netflix.com) – here’s the main song from it… Here’s a great English version as well: Beyond the great messages of “life is great,” “hope,” and “great to find love,” it’s a great movie …
Sept. 17 Client-Attraction & Marketing Mastermind Call Recording: Lead-Generation Strategies, Part 1
In today’s Client-Attraction & Marketing Mastermind call, we are covering briefly Lead-Generation strategies:
1. Online Opt-in/Irresistible Offer strategies …
By E.G. Sebastian Let’s explore today something simple, yet a great prospect attraction strategy. It is something that you can take action on today and start seeing results in days from now. If you use this tool right, it is up to your “conversion strategy” …
Today I want to share with you my (rough notes on the) 20-Point Power Networking – Checklist:
Identify your target market/ideal client
Identify “networking” groups where you can get in front of your target market/ideal client and find out when …
Is failure Stopping you, or Motivating you to Try Harder? Wouldn’t it be nice to have a guarantee that whatever we try, we’d also succeed in… but the fact of life is that we often try, try, try, and keep failing, and many of us …