– Part 1: Create a Powerful Headline
Here are your 1st few steps to help you Build a Website
that Will Consistently Generate Leads & Get More Paying Clients…
Your website is one of your most important marketing tools that’ll help you gain credibility & trust, and support you in attracting a flood of leads and getting more clients… that is, if you have the right info on it and you have that info set up in a way that it keeps the website visitor engaged.
The million dollar question is: Is your website a cool (or not even too cool) online brochure or does it serve its real purpose and it is a powerful client-attraction tool?
To get the answer to the above question, I have a simple test for you:
Do you get at least 50 leads (ideally 100+) and at least ONE new client every month through your website? People get to your website in different ways – search engine results, they got your business card, you mention a blog post or article in a discussion forum, FaceBook or Google ads, or any other way… The question boils down, though, to this basic question: Does your website generate you tons of leads and helps you get new paying clients on a regular basis (ideally attract at least a few paying clients every month).
Now…, if you answered NO to the above question, then read on…
Website = Online Brochure , meaning your website does not have interactive features, but rather only describes what you do, what you offer, and who you are… (it generates zero leads or clients, or extremely few)
Website = Client Attraction Tool , that is, your website contains the following 9 elements:
1. Have a Powerful and highly visible Headline that grabs your visitors’ attention and “forces” them to read on.
This headline should send a clear message to your website visitor – a message that says I Understand Your Pain and I Have Solutions for You
2. Ensure that the Headline is 100% niche-friendly – that is, it identifies your ideal client’s pain and suggests a solution. For example,
Are You Tired Of Being Tired?
Find out the 7 Simple Secrets to Waking up Energized Daily And Feeling Energized All Day Long…
(1st line identifies Pain; the rest offers Hope for a Solution)
Now, let’s face it, if you feel sluggish every day; if you don’t feel as energized as you once felt, or as energized as you’d like to be, then you’ll surely sign up for it.
Here’s another example:
Discover How To Easily Get Out Of Any Conflict And Build More Harmonious Relationships With Your Spouse, in ONLY 7 Days!!!
Obviously, if someone has a conflict-filled relationship and they’d like to bring love and harmony back into their relationships, they’d sign up in a jiffy…
Ok, E.G., but what if I don’t have a clear Niche (yet)?
If you don’t have a clear niche yet, make sure that your website provides your website visitor a glimpse into what outcome they can get with your help
Are You Ready to Transform Your Dreams into Goals…
and Your Goals into Reality…?
Have You Been Searching for Your Purpose?
Are You Ready to Transform into the Purposeful Person
You Were Meant to Be…?
*** REMEMBER! The more you can tap into what keeps your client up at night, the more leads you’ll generate and the more paying clients you’ll be consistently attracting
3. Have a sub-headline that supports your main headline and further engages or intrigues the visitor, and again, forces him/her to read on.
For example, if the headline is Are You Ready to Take Control of Your Health and Live a Vibrant & Healthy Life? the sub-headline could be Health & Fitness Coach Shares Energy Management Secrets Only High Performers And Top Athletes Know…
This would look something like this:
Are You Ready to Take Control of Your Health
and Live a Vibrant & Healthy Life?
Health & Fitness Coach Shares Energy Management
Secrets Only High Performers And Top Athletes Know
*** Many beginner coaches, consultants, and solo-professionals in general often omit creating a powerful headline and sub-headline; but if you think about it for a sec, you’ll realize that it’s the #1 most vital element of your website. If your site visitor doesn’t know instantly that they are in the right place, they’ll navigate away and you just lost a potential client.
Your Headline & Sub-headline serve almost the same purpose as a display window serves for a store – if you walk by a store and you see what you like, you enter that store and check out the merchandise… but if the store’s window is filled with a jumble of items that you don’t recognize, you probably walk by, and they just lost a potential customer.
Your Assignment for today: Create a Powerful Headline that will let your website visitor know instantly that they are at the right website.
*** Your headline is almost like your quick Elevator Pitch to the site visitor! It also somewhat serves as a guiding compass to you and gives you direction* on what your website and business will be about:
- Your opt-in offer (irresistible offer) will be in line with your headline – more often then not, your opt-in offer is the same as your headline, except it’s re-worded
- Your service/s will be in line with your headline
- Your upcoming workshops, webinars, events will tie in nicely with your headline
- Your products – eBooks, home-study course, membership site, published book, etc. will all be congruent with your headline
* Of course your headline is a result of you knowing exactly what you have to offer, but for someone looking in from the outside, your headline should tell it all…
Here’s a tip for you that you might find helpful: If you have an elevator pitch or a mission/vision for your business, your headline more often than not can be created out of one of those (if not, I’d be really curious to know why not 🙂 ).
So… take today’s post really seriously – I believe it’s one of the most vital puzzle pieces that’ll help you build a successful coaching (or consulting) business.
In Part 2 we’ll explore how to create an irresistible offer on your website and start growing a list of 1000s of followers in a matter of a few months – followers who need your service/s and who’ll love to hear more from you… followers with whom you’ll be able to develop a relationship and offer them your paid solution. It is the business model of the 21st Century: Relationship Marketing
Till next time, make sure to implement the above super-duper powerful tips, and scroll down if you want access to more video tutorials and resources on today’s topic.
If you are a member of myClientAttractionAcademy, here are some tutorials that you can access in the members’ area:
*** You must be logged in to access these resources – if you are not a member, you can access all of our tutorials (150+ hours) and our resources for 30-DAYS for Only $1.00
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